Seven Shades of Black Magazine

Ogilvy / Expedia

I know this one is a couple of weeks old but I saw it again the other day on a massive advertisement board on the underground, I forget which station. Anyway, this is by far one of the funniest, most clever and original advertisements for a holiday / airline for quite some time, note that it doesn’t involve any sun, sand or sea ( minus the words of course ).  7